Should You Invest in Canadian Stocks? The Case for “Buy Canadian”
Alexandra Wilgosh - Nov 29, 2025
The stock market has a well-documented psychological impact on the population, the aptly named Wealth Effect. When the stock market is rising, individuals feel wealthier, so even if they aren’t selling their appreciated stocks to fund consumption, they are more likely to spend more to reflect their rising net worth. Consumer sentiment is influenced by recent stock performance, even if consumer sentiment is demonstrably inversely related to go-forward returns. More money in circulation in the economy means stronger corporate bottom lines and more tax revenue. More