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A Rule of Thumb For Rules of Thumb

Posted on: July 8, 2021

Rules of thumb have been around for hundreds of years. They are the shortcuts we take to simplify our decision making process. But, there are more accurate and efficient ways to find the answers you are looking for.

What do Astra-Zeneca and market timing have in common?

Posted on: June 1, 2021

Risk is inescapable and cannot consistently be brought to zero. We take risks when we drive a car, hop on an airplane, or supersize our fries. The key is to prepare yourself in such a way that leaves us comfortable and protected so we can take part in the upside while managing the downside.